Every business has a story.
Every offer or service has a story.
Every entrepreneur has a story.
Are you sharing yours with the world?
At the heart of every business is a person, and a story behind that person, who passionately sits behind the "steering wheel" moving the business forward on a daily basis.
And people want to hear about it!
When you are clear on our story, you can get clear on the "WHY" behind your business.
"People don't buy what you do; they buy why you do it."
When you are clear on your personal story and your WHY, you can start to express what you do in a more human way, becoming relatable and generating connection.
This builds TRUST!
When people get a sense of who you are, what you are about, why you are doing what you are doing, they can begin to connect to you and trust you.
Which is SO important, because people don't buy unless they trust.
Yet, defining your story and getting clear on your why isn't enough.
This is where purpose, vision, values and principles come into play! The operational part of your business.
You can't just have a story, you must do something with it.
In this workshop, you will learn how to uncover your story, your why, so you can start to explore how to use it to define who you are, what you do and what you offer people.
So you can bring the human side into your business and engage people in a meaningful way.
So you can do more than try to "make a sale," you can start building real and lasting relationships with your people.
Wednesday February 15th
3:30 - 4:30pm EST